Book: Switch: How to Change When Change is Hard
Author(s): Chip Heath & Dan Heath
Grade: B
After hiting my head against the wall one too many times, I surrendered to the unfortunate reality that some serious changes needed to be implemented in my world. ASAP. So, off I go, embarking on a complete overhaul of what's not working in my life. But before actually making changes, it would undoubtably be adventagous to read up on what makes lasting change so difficult (notice the expert usage of procrastination being employed here!).
Stalling aside, the Heath brothers outline the three components of any effective change which they have termed: (1) direct the rider, (2) motivate the elephant and (3) shape the path. In everyday terms, the following things need to be in order if change is to be achieved: (1)logistics need to be ironed out, (2) the plan needs to resonate emotionally and finally (3) a clear cut, welcoming path conducive to the desired outcome must be established.
"Switch" whittles down decades of research into concrete instructions presented in the form of compelling, story-driven narratives. The narratives are sensational enough to amaze, yet simple enough to inspire hope. I underlined half the book, made notes all over the inside cover, and added many post its to my wall collection to keep the book fresh in my head.
"Switch" is the perfect marriage of science and fun. I recommend it fully.
That being said: it did take me days to write this review.... so don't expect instant changes :)
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